Typography is more than decoration — it’s communication. The right font makes your message clear, emotional, and timeless. In this guide, you’ll learn how professional designers select fonts that fit function, mood, and brand identity.
1. Understand the Message Before the Font
Every design starts with a story. Is it playful or elegant? Modern or nostalgic? Before scrolling through your font list, define the feeling you want the audience to experience. Typography amplifies emotion — not just aesthetics.
2. Know the Main Font Families
- Serif: Classic, professional, readable (e.g., Garamond, Times New Roman)
- Sans Serif: Modern, minimal, versatile (e.g., Helvetica, Poppins)
- Script: Elegant, personal, expressive (e.g., Butter Luchy by FH Font Studio)
- Display: Bold, creative, used for attention-grabbing titles
Understanding these categories helps you balance creativity with clarity.
3. Learn Font Pairing
Font pairing is the art of combining two or more typefaces that complement each other. General rule: Contrast, don’t compete. Use a bold display font for headlines and a simple sans serif for body text. Example: Playfair Display + Lato = elegance and readability.
4. Mind the Hierarchy
Typography hierarchy helps the reader know where to look first. Use size, weight, and spacing to create rhythm and flow. A great layout feels natural — the eye moves effortlessly from title to paragraph.
5. Check Accessibility and Readability
Design for everyone. Use high contrast (dark text on light background), avoid excessive decorative fonts for body text, and test legibility on different devices.
Typography is psychology in pixels. When you choose fonts intentionally, you don’t just design — you communicate. At FH Font Studio, we believe great typography starts with meaning, not menus.
